the contextual life

thoughts without borders

the helvetica around us

with one comment

i was in my favorite bookstore yesterday looking for the dvd of Examined Life (opens with video). turns out, it hasn’t been released yet but while i was looking over the videos they had on display, one caught my eye: Objectified. it had a bunch of simple, everyday images in black on the cover. the sticker on the cellophane said something like, “from the director of Helvetica“. being that i am a Netflix subscriber, i made sure to write down both film titles so i could put them in my queue when i got home.

as luck would have it, Helvetica was available for instant viewing, meaning i could play it on my computer at any time. so i watched it that night.

the film opens with typeface blocks cut from steel, a man inking them, rolling a press over them, and showing the end product – a fresh, black, inky ‘Helvetica’ in Helvetica on a piece of white paper. then, Times Square. it turns out that Helvetica is all around us and about 30 minutes into the film, it started to feel a bit oppressive. not the movie, but the fact that we are surrounded – overwhelmingly – with one typeface. i have a fear of walking outside my apartment and going mad from the oneness of our society’s choice in signage.

but, as the film goes on to show, there are reasons to embrace Helvetica. it is bold, clean, and easy to read. it is also the product of the “Swiss style,” which means it is very much concerned with the ‘figure-ground relationship,’ adding to it’s aesthetically pleasing presentation. the pro-Helvetica camp interviewed for the film even went so far as to philosophize about it’s rationality. to the pro-Helvetica camp, Helvetica is perfection.

i must say, i was buying it. i thought back to my zine days where i would toy with my font choices and even handwrite a few things. was i wrong? unwise to the supreme status of Helvetica? i was almost about to drop all my typeface-adventurism when in walked the anti-Helvetica camp – or the ‘we’re-just-not-that-into-you’ camp.

one of these revolutionaries has been my long-time design hero, david carson. i found myself cheering him on, like the dorky kid in class secretly willing the class clown to do the things she’d never dream of doing herself. david carson played with text. it looked weird, it overlapped, it didnt always make sense but it was art. it was rebellion textified.

but, as with many things, there was no simple answer. the pro and the anti camps kept coming back, intertwining and making their equally compelling cases. in the end, i came away with a shocking awareness of just how prevalant and profound something as unassuming as typeface can be.

the quality of Helvetica is astounding. the framing of the shots, the conversations from and observations of the world-renowned designers make this history of a runaway font thought-provoking and entertaining.

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Written by Gabrielle

November 18, 2009 at 10:21 am

Posted in art, film

Tagged with , ,

One Response

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  1. This is my first time pay a visit at here and i
    am genuinely happy to read everthing at one place.


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