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Posts Tagged ‘publicity

Where Musicians and Writers Collide: Publicity

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As someone who went to school for Music Business and who now works in book publishing, I often see the parallels between musicians and authors. It always surprised me when I first started my job search and the interviewer would ask, “Music Business? Why do you want to get into book publishing?” For me it was an easy leap, whether you’re working with a musician or a writer, it’s artist representation.

So, when I heard from John Anealio, co-host of the Functional Nerds podcast, that he wanted to have me on the show alongside a music marketing strategist, I was excited he made the connection as well.

The other guest on the show, Brian Thompson, is a “Vancouver based music industry entrepreneur, record label owner, artist manager, marketing consultant, digital strategist, brand architect, web designer, blogger, podcaster and industry speaker.” He’s one of the co-founders of Thorny Bleeder Records, “an artist development collective” that helps bands “establish and grow their profile and fan base, both domestically and internationally.”

Since being on the show with him, I’ve signed up for his email newsletter, The DIY Daily, a “daily newsletter delivering marketing advice, music industry news, social media tips & tools, tech, apps & gadgets, inspirational & motivational thoughts and much more.” Everyday, waiting for me in my inbox, are 20 great links about how artists of all kinds can use social media effectively. More than most apply to the publishing industry and are links I can forward along to my authors.

On The DIY Daily website, you’ll find a daily podcast offering a variety of marketing tips in under 20 minutes, an in-depth weekly podcast about the music business, daily quotes, and the aforementioned link roundup if you prefer to not to receive them by email.

On the show, Brian, John, Patrick and I discussed the benefits of email lists, social media, and how artists should treat themselves as a business.

You can listen to the episode here.

If you have any questions, check back on the Functional Nerds site next week. Book Publicist Jaym Gates and I will be collecting questions for a future online round table.

On the Shelf

Booklife: Strategies and Survival Tips for the 21st Century Writer by Jeff VanderMeer
Best known as the author of many science fiction and fantasy novels, as well as the editor of many genre anthologies, in Booklife, Jeff VanderMeer offers “timely advice in an era when the burden of production and publicity frequently falls on authors.” Booklife is an “essential reference [that] reflects on methods for being focused, productive, and savvy in the craft of writing.
Discussing a wide range of essential topics for self-promoting authors, this important guide explores questions such as How can authors use social media and the internet? How does the new online paradigm affect authors, readers, and the book industry? How can authors find the time to both create and promote their work? and What should never be done? Through good-humored encouragement, practical tips of the trade culled from 25 years of experience as a writer, reviewer, editor, publisher, agent, and blogger are shared. Including topics such as personal space versus public space, deadlines, and networking, the benefits of interacting with readers through new technologies is revealed.” [via IndieBound]


Written by Gabrielle

February 16, 2012 at 7:07 am

Advice to Authors: The Publicity Campaign

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By day, I am a book publicist for a large publishing house. I’ve been there for nearly ten years and find that each day is a learning experience. With a shifting landscape comes new obstacles as well as new opportunities. I find my job more exciting now than in any year past. While traditional media outlets appear to be shrinking, online communities are growing all the time. Willing authors have more space to be creative and more chances at getting their name—and book—into the public arena.

When the Science Fiction & Fantasy Writers of America approached me to write a post about book publicity, I knew exactly what I’d write. It’s what I do at the start of nearly every new campaign: the introductory email to an author.

What follows is an explanation of what it is a publicist does and how you, as an author, can play a part in your book’s publicity campaign. I hope you enjoy reading it as much as I enjoyed writing it. Feel free to come back and comment.


Subject: Hello from your Publicist

If the title of this post caught your eye, chances are you’ve sold a book to a publishing house and are now in the process of moving forward to publication date. Maybe you’re on your second or third novel and are looking for tips for the next time around. Whatever your interest may be, I hope to shed some light on what a book publicist does and how you, as an author, can play an active role in your book’s campaign. . . .

Read the rest here.

Written by Gabrielle

December 13, 2011 at 5:59 am

Posted in how-to

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